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Why is the laughing cow laughing? This is a mystery that only a visit to the House of the Laughing Cow will elucidate. Because, yes, the most famous cow in France is not only to be savoured, but can also be visited in its region of origin, Jura. Built in Lons-le-Saunier, on the site of the very first Bel factory, the House of the Laughing Cow offers the opportunity to discover the incredible collections which recount the saga of a world famous brand.
Creativity, innovation, modernity and impertinence are the watchwords that define the history of the most famous red cow ever.
Since its creation in 1921, The Laughing Cow® has been bold and its communication is proof of this.
The product of a family adventure and exemplary entrepreneurship, the brand is part of the collective memory of France, as well as more than a hundred foreign countries.
A true icon, this red cow unites young and old alike. In order to bring together, preserve and pass on this incredible history, in May 2009, in the heart of Jura, in Lons-le-Saunier, the birthplace of the famous cheese, the Bel group inaugurated a museum devoted entirely to it.
An attractive, original, convivial and innovative space that presents more than 600 items that form part of the brand's heritage: collector items, comic strips, advertising films, activities and interactive games, all presented in a fun way for the very youngest visitors.
And, because the adventure is not over, when visitors leave the exhibition, an outdoor circuit, covering 1,300 m2 and dotted with games, offers children the chance to continue to have fun while their parents are able to relax on the terrace next to "La Petite Marmite" restaurant (open in July and August).
At the store, discover many derivative products bearing the Laughing Cow effigy: mugs, pen, posters, T-shirts, and more.
Laughing Cow portions can be enjoyed on their own or as a spread. But, they can also be used in many recipes, such as, for example in pastry.